Delta Airlines now offers a preferred seating section on many flights (usually the front part of the coach section of the airplane) to appeal to and reward members of its frequent flyer club.This is an application of product usage segmentation.

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Product usage segmentation is a marketing strategy where different versions of a product are offered to target different usage patterns of customers. Delta Airlines offering a preferred seating section to frequent flyer members is an example of this strategy, as their usage pattern of flying frequently is being targeted with a specialized product.

Delta Airlines Now Offers a Preferred Seating Section on Many