If a retailer knows that advertising is highly correlated with increased store traffic, then he or she can be confident that increased advertising will cause an increase in store traffic.

Question

Quizplus · Accepted Answer

Correlation does not imply causation; a high correlation between advertising and store traffic does not necessarily mean that increased advertising will cause an increase in store traffic, as other factors could be influencing both.

If a Retailer Knows That Advertising Is Highly Correlated with Increased