The most common way to measure attitudes in marketing research is by using rating scales.

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Rating scales are commonly used to measure attitudes in marketing research. These scales typically range from strongly agree to strongly disagree or from very satisfied to very dissatisfied, and respondents are asked to select the response that best reflects their attitude towards a particular product, service, or brand. Other common methods for measuring attitudes include semantic differential scales, Likert scales, and Thurstone scales.

The Most Common Way to Measure Attitudes in Marketing Research