Suppose that a respondent is given a set of cards, each card containing the current advertising slogan for a brand. The respondent is asked to place the cards into two piles, the first labelled 'Recognise this slogan and can identify the brand' and the second labelled, 'Do not recognise the slogan.' This is an example of a _______ task.
A) ranking
B) rating
C) sorting
D) choice

Question

Quizplus · Accepted Answer

This task involves sorting the advertising slogans into two piles based on recognition, therefore it is a sorting task. Ranking involves putting items in order of preference or importance, rating involves assigning a score or level of satisfaction to an item, and choice involves selecting one option from a set of options. None of these accurately describe the task given in the question.

Suppose That a Respondent Is Given a Set of Cards