If a respondent is asked to choose their favourite flavour of ice-cream from a list of five options, this is known as a(n) _________ scale.
A) ordinal
B) ipsative
C) normative
D) rational

Question

Quizplus · Accepted Answer

Ipsative scales are used when respondents are asked to allocate a fixed number of points across a set of options. In this case, the respondent is asked to choose their favourite flavour of ice-cream from a list of five options, so this is an ipsative scale.

If a Respondent Is Asked to Choose Their Favourite Flavour