How well does Australia Bank perform on the following factors: Low level of service _ _ _ _ _ _ _ High level of service
The above is an example of a:
A) semantic differential scale.
B) comparative scale.
C) Likert scale.
D) Stapel scale.

Question

Quizplus · Accepted Answer

A semantic differential scale is a type of rating scale used in survey research that measures a person's attitude towards a subject. The respondent is asked to rate the subject on a scale between two opposite adjectives. In this case, the respondent is asked to rate how well Australia Bank performs in terms of service quality. The range of adjectives provided, from "low level of service" to "high level of service," represents the two opposite poles of the scale. Therefore, the best choice here is A - semantic differential scale.

How Well Does Australia Bank Perform on the Following Factors