In marketing research, observation is the random process of recording the behavioural patterns of people, objects and occurrences as they are witnessed.
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Q2: Respondent error is minimised when the researcher
Q3: Contrived observation can lead to a reduction
Q4: In observation research, the observer typically plays
Q5: Observation is the systemic process of recording
Q6: Physical-trace analysis is useful in situations in
Q8: Observation in which the observer presence is
Q9: Human observation best suits a situation or
Q10: Typically, the longer it takes a decision-maker
Q11: It is more accurate use a survey
Q12: Observer bias refers to the choice time
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