Neuroscience approaches can be used to measure emotional and cognitive reactions to advertisements.

Question

Quizplus · Accepted Answer

Neuroscience techniques, such as functional magnetic resonance imaging (fMRI) and electroencephalography (EEG), have been increasingly used in advertising research to measure emotional and cognitive responses to advertisements. These techniques can provide insights into how the brain processes an ad and the effectiveness of certain ad elements.

Neuroscience Approaches Can Be Used to Measure Emotional and Cognitive