Suppose that a marketing research company sends observers into the homes of panel study members to record the brands stored in their kitchen pantries. Which type of analysis does this represent?
A) Physical-trace analysis
B) Contrived analysis
C) Response latency analysis
D) Indirect analysis

Question

Quizplus · Accepted Answer

This represents physical-trace analysis, as it involves directly observing the physical presence of brands in the kitchen pantries of study participants.

Suppose That a Marketing Research Company Sends Observers into the Homes