When a researcher counts the percentage of women who have appeared on the cover of Time magazine during the past decade, it is an example of which type of observation?
A) Contrived analysis
B) Mystery analysis
C) Indirect analysis
D) Content analysis

Question

Quizplus · Accepted Answer

This is an example of content analysis, which involves the systematic examination of media content. In this case, the researcher is analyzing the presence or absence of a specific demographic (women) on the cover of a magazine over a certain time period.

When a Researcher Counts the Percentage of Women Who Have