When the Australian Football League analyse the television broadcast of the Grand Final to examine how much of the footage is live-action play and how much is replay or crowd shots, what type of method are they using?

Question

Quizplus · Accepted Answer

Content analysis involves examining media content to identify patterns and trends, which is exactly what the AFL is doing when they analyze the television broadcast of the Grand Final to determine the amount of live-action play versus replay or crowd shots. Direct observation involves physically observing the event without the aid of technology, while an eye-tracking monitor measures where people are looking on a screen. Visibility observation is not a recognized method for analyzing media content.

When the Australian Football League Analyse the Television Broadcast of the Grand