Samsung would like to showcase its latest LED television and gather some feedback about consumers' viewing experiences. Which of the following survey methods would be most appropriate?
A) Mall intercept interview
B) Mail survey
C) Internet survey
D) Telephone interview

Question

Quizplus · Accepted Answer

Mall intercept interviews would be the most appropriate method for gathering feedback about a television as it allows the respondents to view and experience the product first-hand. They can also provide immediate feedback, which is crucial for understanding the customers' experience.

Samsung Would Like to Showcase Its Latest LED Television and Gather