Environmental scanning involves model building to detect indications of environmental changes in their initial stages of development.
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Q9: A key advantage of secondary data is
Q10: Marketing managers do not combine secondary data
Q11: The use of customer database to promote
Q12: Managers are often smart to be able
Q13: A form of artificial intelligence in which
Q15: Information gathering and fact-finding that is designed
Q16: The secondary data is usually less expensive
Q17: Obtaining secondary data is always slower and
Q18: A key purpose of data transformation is
Q19: Secondary data are data that have been
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