A researcher who is interested in new car sales discovers that the secondary data were collected 10 years ago. He has discovered that the data fail to meet which criterion?
A) Do the data appear in the correct units of measurement?
B) Do the data apply to the time period of interest?
C) Do the data cover the subject of interest in adequate detail?
D) Do the data apply to the population of interest?

Question

Quizplus · Accepted Answer

The data collected 10 years ago may not apply to the current time period of interest, making it important for the researcher to collect new primary data.

A Researcher Who Is Interested in New Car Sales Discovers