Data from a previous warranty card study show where consumers prefer to purchase the product, but provide no reasons. This situation shows inadequacy of secondary information in terms of:
A) outdated information.
B) different units of measurement.
C) lack of information.
D) variation in definition of terms.

Question

Quizplus · Accepted Answer

The data from the previous warranty card study only provide information on where consumers prefer to purchase the product, but there is no explanation or reasons given for their choices. This shows a lack of information in terms of consumer preferences and behavior. The other options - outdated information, different units of measurement, and variation in definition of terms - do not apply to this situation.

Data from a Previous Warranty Card Study Show Where Consumers