A marketer of computer games is interested to find out the size of the video game market in Australia. Which form of secondary data research will you recommend?
A) Fact-finding
B) Model building
C) Database marketing
D) Data mining

Question

Quizplus · Accepted Answer

Fact-finding involves gathering existing information or data that has already been collected by others, which is suitable for understanding the size of the video game market in Australia.

A Marketer of Computer Games Is Interested to Find Out