A supermarket chain mined its databases (provided by checkout scanners) and found that when men go to its stores to buy nappies between 6 p.m. and 8 p.m., they sometimes buy a six-pack of beer as well. This behavioural pattern revelation is likely to be derived from:
A) cross-checking analysis.
B) environmental analysis.
C) model building analysis.
D) market basket analysis.

Question

Quizplus · Accepted Answer

The given scenario is an example of market basket analysis, which involves analyzing customer purchasing patterns to identify relationships between products that are frequently purchased together. In this case, the supermarket chain was able to identify a correlation between the purchase of nappies and beer by male customers during specific hours. This information can be useful for targeted marketing and product placement strategies.

A Supermarket Chain Mined Its Databases (Provided by Checkout Scanners)