The form of data mining that uses point-of-sale transactions to identify relationships between products purchased is known as:
A) data conversion analysis.
B) cross-checking analysis.
C) market basket analysis.
D) environmental analysis.

Question

Quizplus · Accepted Answer

Market basket analysis is a form of data mining that uses point-of-sale transactions to identify relationships between products purchased. It allows retailers to understand the shopping patterns of their customers and create targeted marketing strategies. Data conversion analysis, cross-checking analysis, and environmental analysis are not related to point-of-sale transactions and are therefore not relevant to this scenario.

The Form of Data Mining That Uses Point-Of-Sale Transactions to Identify