A focus group can provide a good sample representation if the participants are carefully recruited.
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Q6: Qualitative research relies more on the researcher's
Q7: Concept testing is a mean for evaluating
Q8: Qualitative research focuses on extracting meaning from
Q9: As a mode of enquiry, qualitative research
Q10: Qualitative research is focused on providing a
Q12: Group homogeneity reduces the effectiveness of focus
Q13: Qualitative research can help to discover new
Q14: Quantitative research uses exploratory research design, qualitative
Q15: Qualitative research utilises approaches that are more
Q16: One of the limitations of case-study approach
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