When a bank in New South Wales decides to study the marketing activities of an innovative bank in New Zealand, in order to develop new ideas for product line expansion, this is an example of a(n):

Question

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This is an example of a case study, as the bank in New South Wales is studying the marketing activities of the innovative bank in New Zealand in order to develop new ideas for product line expansion. The bank is not conducting a test market, experiment, or survey.

When a Bank in New South Wales Decides to Study