Marketing research is the function that links the consumer, the customer and the public to the marketer through information.

Question

Quizplus · Accepted Answer

Marketing research is the tool that helps to understand the needs and wants of the consumers and helps in the development of effective marketing strategies. It is the link between the consumers, customers, and the public with the marketer, providing them relevant information to make better marketing decisions.

Marketing Research Is the Function That Links the Consumer, the Customer