Gathering evidence through observation is considered a non-scientific research method.
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Q3: Data collected from marketing research should support
Q4: In causal research studies, researchers typically do
Q5: Determining the purpose of the research precedes
Q7: The research question 'Would people be interested
Q9: Basic research employs techniques that are intuitively
Q10: Forecasting is rarely used by managers to
Q11: The main purpose of descriptive research is
Q12: The systematic and objective nature of marketing
Q13: Applied research is typically used for hypothesis
Q14: In marketing research, information is gathered intuitively
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