Assessments of the strategic or tactical importance of the decision when determining the need for marketing research focus:

Question

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The nature of the decision is the most important factor to consider when determining the need for marketing research focus. If the decision is strategic or tactical in importance, it may require more extensive research to inform the decision-making process. Time constraints, data availability, and benefits versus costs are also important factors, but they are secondary to the nature of the decision.

Assessments of the Strategic or Tactical Importance of the Decision