Beth makes and markets cosmetics. For an ad, Beth superimposes her logo onto a photo of Chelsea, a famous model, suggesting that Chelsea uses Beth's products. Beth does not ask Chelsea's permission. Beth is most likely liable to Chelsea for

Question

Beth makes and markets cosmetics. For an ad, Beth superimposes her logo onto a photo of Chelsea, a famous model, suggesting that Chelsea uses Beth's products. Beth does not ask Chelsea's permission. Beth is most likely liable to Chelsea for​

Quizplus · Accepted Answer

Beth is liable for appropriation, which is using someone's name or likeness for commercial purposes without their consent. By superimposing her logo onto Chelsea's photo, Beth is suggesting that Chelsea endorses her product without her permission.

Beth Makes and Markets Cosmetics