In its ads for athletic shoes, Sleek Feet LLC uses a trademark that is similar, but not identical, to the famous, registered mark of Thor, Inc. Sleek Feet's unauthorized use of the mark constitutes trademark dilution, provided that

Question

In its ads for athletic shoes, Sleek Feet LLC uses a trademark that is similar, but not identical, to the famous, registered mark of Thor, Inc. Sleek Feet's unauthorized use of the mark constitutes trademark dilution, provided that​

Quizplus · Accepted Answer

Trademark dilution occurs when a similar mark is used in a way that is likely to impair the distinctiveness of a famous mark or harm its reputation. In this case, if Sleek Feet's use of a similar mark is likely to cause confusion or diminish the strength of Thor's mark, it can be considered trademark dilution. It is not required for Sleek Feet and Thor to be competitors or for Sleek Feet's use to be intentional.

In Its Ads for Athletic Shoes, Sleek Feet LLC Uses