The greater the distance from the hearth the less likely an innovation will be adopted.
This is referred to as:
A)inverse innovation rule.
B)adoption avoidance.
C)time-distance decay.
D)cultural repulsion.

Question

Quizplus · Accepted Answer

The phenomenon described is known as time-distance decay, which states that the probability of adopting an innovation decreases with an increase in distance from its place of origin (i.e. the hearth). This occurs because it takes time for an innovation to spread and reach distant areas, during which time other factors such as cultural differences and lack of resources may hinder its adoption. The other options do not adequately describe this concept.

The Greater the Distance from the Hearth the Less Likely