The diffusion of Under Armour is an example of:
A)independent adoption.
B)contagious diffusion.
C)hierarchical diffusion.
D)stimulus invention.

Question

Quizplus · Accepted Answer

Under Armour's diffusion is an example of hierarchical diffusion, which occurs when a product, idea, or innovation spreads by tricking down from larger to smaller adoption units, often starting in major cities or from influential figures and spreading to wider audiences.

The Diffusion of Under Armour Is an Example Of