The key marketing mix ingredients of product, place, price and promotions reigned without great challenge until greater focus was given to the marketing of __________ in the late 1970s.

Question

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In the late 1970s, there was a shift in focus towards the marketing of services, which required a different approach from the traditional marketing mix ingredients of product, place, price and promotion.

The Key Marketing Mix Ingredients of Product, Place, Price and Promotions