Economists would say that we moved from selling undifferentiated commodities to selling:
A) services.
B) environmentally friendly products.
C) experiences.
D) tangible goods.
E) ideas.
Correct Answer:
Verified
Q25: Partnerships may be essential to achieving customer
Q26: The change in the traditional structure of
Q27: Service industries and 'experiences' are typically intangible,
Q28: Which sense(s) does a customer use to
Q29: The expanded marketing mix is also known
Q31: Some services, as well as experiences, can
Q32: Of the marketing mix variables, product refers
Q33: Which marketing mix variables are used most
Q34: Personalisation refers to a customers' desire for
Q35: Of the marketing mix variables, place refers
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