The expanded marketing mix aims to accommodate the __________ nature of service- and experience-based products.

Question

Quizplus · Accepted Answer

The expanded marketing mix aims to accommodate the intangible nature of service- and experience-based products by including additional elements such as people, process, and physical evidence to the traditional 4Ps (product, price, promotion, and place). Therefore, option A, intangible, is the most appropriate choice.

The Expanded Marketing Mix Aims to Accommodate the __________ Nature