Which part of the expanded marketing mix refers to the 'human' aspect of products, services or experiences?

Question

Quizplus · Accepted Answer

The People element of the expanded marketing mix refers to the human aspect of products, services, or experiences. It encompasses all individuals involved in the creation and delivery of the product or service, including employees, customers, and other stakeholders. The People element focuses on the customer experience and creating a positive interaction between the customer and all individuals associated with the brand.

Which Part of the Expanded Marketing Mix Refers to the 'Human