Emotional labour refers to service industry employees who are required to work long hours.
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Q116: Place includes transport to the location.
Q117: Place includes convenience.
Q118: Product does not include service.
Q119: Product includes benefits.
Q120: All the marketing mix variables can be
Q122: Employees who come into contact with customers
Q123: The best experiences engage four senses.
Q124: In many instances, additional touch points can
Q125: In services literature, physical assets are commonly
Q126: Promotion includes service outlets.
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