The people variable of the expanded marketing mix includes the human aspects of products, services and experiences.

Name: The people variable of the expanded marketing mix includes the human aspects of products, services and experiences.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The people variable in the marketing mix refers to the human elements involved in delivering a product, service or experience. This includes employees, customer service representatives, and other individuals who interact with customers.

The People Variable of the Expanded Marketing Mix Includes the Human