A major goal of integrated marketing communications is to:
A)decentralise promotional efforts so that regions may address their specific customers' needs appropriately.
B)make better use of mass media advertising to reach a firm's target audience.
C)use promotional resources efficiently.
D)send a consistent message to customers.
E)utilise targeted promotional tools more precisely in order to reach different customers.

Question

Quizplus · Accepted Answer

The major goal of integrated marketing communications is to send a consistent message to customers across all promotional channels, including advertising, public relations, sales promotion, direct marketing, and personal selling. This consistency helps to build brand awareness, strengthen brand positioning, and create a cohesive brand identity that customers can easily recognize and connect with. By sending a consistent message, companies can better engage customers and build deeper, more meaningful relationships with them, which can lead to increased loyalty, higher customer lifetime value, and ultimately, greater profitability.

A Major Goal of Integrated Marketing Communications Is To