Advertising, personal selling, sales promotion and public relations are called:
A) promotion mix elements.
B) marketing mix components.
C) characteristics of a product.
D) advertising tools.
E) non-personal communication.
Correct Answer:
Verified
Q21: Channel capacity is determined by the
A) most
Q22: An activity or material that offers added
Q23: If a push policy is being used
Q25: Concerned about the impact of her firm's
Q27: To gain maximum benefit from promotional efforts,
Q28: When a manufacturer advertises a product to
Q29: A paid form of non-personal communication about
Q30: The receiver's response to a message is
Q31: Which of these is not an element
Q96: All of the following are examples of
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