An attempt to incite publicity and public excitement surrounding a product through a creative event is called:
A)guerrilla marketing.
B)viral marketing.
C)buzz marketing.
D)event marketing.

Question

Quizplus · Accepted Answer

Buzz marketing is specifically designed to create excitement and generate hype for a product or brand through creative events, stunts, or demonstrations. It is a form of word-of-mouth marketing that relies on consumer interest and engagement to spread the message of the event or campaign. Guerrilla marketing and viral marketing may also use creative events, but they are not specifically designed to generate buzz and excitement around a product or brand. Event marketing is a broader term that encompasses all types of events and activations, not just those designed to generate buzz.

An Attempt to Incite Publicity and Public Excitement Surrounding a Product