Lucy receives an email from her sister-in-law containing a recommendation for a website that features a new type of home hair-colouring system.Lucy later discovers that her sister-in-law received a free trial kit for giving Lucy's and four other friends' email addresses to the marketer.This is an example of:

Question

Quizplus · Accepted Answer

This scenario fits the definition of viral marketing because the marketer used Lucy's sister-in-law to spread the word about their product through personal networks and incentivized her to do so by offering a free trial kit. The hope is that Lucy and her friends will also share the product with their own networks, creating a "viral" effect.

Lucy Receives an Email from Her Sister-In-Law Containing a Recommendation