Firms that link the purchase of their product to philanthropic efforts are practicing cause-related marketing.

Name: Firms that link the purchase of their product to philanthropic efforts are practicing cause-related marketing.
Brand: Quizplus
Rating: 5.0 (38 reviews)

Question

Quizplus · Accepted Answer

Cause-related marketing is the practice of linking the purchase of a product or service to a charitable cause or nonprofit organization. Therefore, firms that link the purchase of their product to philanthropic efforts are practicing cause-related marketing.

Firms That Link the Purchase of Their Product to Philanthropic