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The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages.Toyota will likely advertise its new vehicle, the Venza, on TV and in major national magazines.It is possible that the ads could focus on the features of the Venza and its most likely competitor, the Ford Edge.Other ads may feature all of the Toyota models together, while mentioning only the Toyota brand and its company's strengths.Finally, Toyota will probably continue to advertise updates of its cash cow brands, the Camry and its hybrid SUVs.
-If Toyota has decided to advertise its new car in a magazine, the advertising campaign would be at which stage of development?
A)Identifying and analysing the target audience
B)Defining the advertising objectives
C)Creating the advertising platform
D)Determining the advertising budget
E)Developing the media plan

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The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages.Toyota will likely advertise its new vehicle, the Venza, on TV and in major national magazines.It is possible that the ads could focus on the features of the Venza and its most likely competitor, the Ford Edge.Other ads may feature all of the Toyota models together, while mentioning only the Toyota brand and its company's strengths.Finally, Toyota will probably continue to advertise updates of its cash cow brands, the Camry and its hybrid SUVs.
-If Toyota has decided to advertise its new car in a magazine, the advertising campaign would be at which stage of development?
A)Identifying and analysing the target audience
B)Defining the advertising objectives
C)Creating the advertising platform
D)Determining the advertising budget
E)Developing the media plan

Quizplus · Accepted Answer

If Toyota has decided to advertise its new car in a magazine, it means they have already identified the target audience, defined advertising objectives, created the advertising platform, and determined the advertising budget. The advertising campaign would be in the stage of developing the media plan.

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