The driving force behind marketing channel decisions should be
A) convenience.
B) cost reduction.
C) environmental concerns.
D) customer satisfaction.
E) quality.

Question

Quizplus · Accepted Answer

The driving force behind marketing channel decisions should be customer satisfaction. The ultimate goal of marketing is to satisfy the needs and wants of customers, and therefore, the decision about how to distribute the products or services should be focused on maximizing customer satisfaction. However, factors such as convenience, cost reduction, environmental concerns, and quality are also important considerations in making channel decisions.

The Driving Force Behind Marketing Channel Decisions Should Be