Eliminating a wholesaler from a marketing channel will
A) cut costs and lower prices.
B) not eliminate the functions performed by that wholesaler.
C) eliminate the functions performed by that wholesaler.
D) lead to lower costs but higher prices.
E) reduce channel conflict.

Question

Quizplus · Accepted Answer

Eliminating a wholesaler does not eliminate the functions they perform; those functions must still be carried out by other channel members.

Eliminating a Wholesaler from a Marketing Channel Will