Eliminating a wholesaler from a marketing channel does not eliminate the functions performed by that wholesaler.

Question

Quizplus · Accepted Answer

Eliminating a wholesaler from a marketing channel means that the manufacturer or producer will have to perform the functions of the wholesaler, such as storage, transportation, and distribution. These functions will still need to be performed, but by a different entity within the channel.

Eliminating a Wholesaler from a Marketing Channel Does Not Eliminate