Drawing together the processes and functions of two or more stages of the channel under one management is called horizontal integration.

Name: Drawing together the processes and functions of two or more stages of the channel under one management is called horizontal integration.
Brand: Quizplus
Rating: 4.9 (48 reviews)

Question

Quizplus · Accepted Answer

Horizontal integration refers to the consolidation of companies at the same stage of production, while the integration of different stages under one management is called vertical integration.

Drawing Together the Processes and Functions of Two or More