Off-price retailers seek to attract relatively affluent consumers who are price-conscious and knowledgeable about brand names.

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This statement is true. Off-price retailers, such as TJ Maxx, Marshalls, and Nordstrom Rack, target consumers who are looking for good deals on high-quality merchandise. These consumers are typically comfortable with brand names and understand the value of purchasing high-end items at lower prices. Therefore, off-price retailers aim to create a shopping experience that appeals to these price-conscious and knowledgeable consumers.

Off-Price Retailers Seek to Attract Relatively Affluent Consumers Who Are