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To Gain Market Share, Hyundai Entered the Australian Car Market

Question 32

Multiple Choice

To gain market share, Hyundai entered the Australian car market at a comparatively low price.One of the negative side effects of making this type of pricing decision is:


A) a negative impact on consumers' perceptions of quality.
B) competitive matching.
C) a high return on investment level affecting tax balances owed.
D) poor survival chances.
E) higher developmental costs.

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