Lucy buys a new dress at Supré with a price tag that states, 'Compare at $50.00.Our Price $29.99'.This is an example of the use of:
A)internal referencing.
B)cumulative discounts.
C)seasonal discounts.
D)base-point pricing.
E)an external reference price.

Question

Quizplus · Accepted Answer

This pricing strategy uses an external reference price (the $50.00 comparison) to make the current price seem like a deal or discount.

Lucy Buys a New Dress at Supré with a Price