To make intangible products more tangible or real to consumers, marketers often:

Question

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Marketers often use symbols or cues to help indicate product benefits in order to make intangible products more tangible or real to consumers. This can include creating a strong brand identity or using visual representations in advertising to help consumers understand the product's value proposition. Using low prices on intangible goods, external reference prices, or multiple channels of distribution may not necessarily make the product more tangible to consumers.

To Make Intangible Products More Tangible or Real to Consumers