Wendy tells Bryce that she likes his team's idea about a new three-lace running shoe but wants him to put together some figures regarding anticipated sales, costs and resulting profits.Wendy is asking Bryce to proceed to which stage of the new-product development process?

Question

Quizplus · Accepted Answer

Wendy's request for figures on sales, costs, and profits indicates that she is requesting a business analysis, which is the stage of new-product development that evaluates the potential success and financial viability of a product idea.

Wendy Tells Bryce That She Likes His Team's Idea About