What should marketers do to promote the consistency and reliability of their services most effectively?

Question

Quizplus · Accepted Answer

Training employees and developing standard procedures for dealing with customers is the most effective way to promote consistency and reliability of services. This ensures that all employees are aware of the same procedures and are able to provide the same level of service. Limiting the number of employees or encouraging them to be too creative in solving customer issues may not always result in consistent service. Performing as much of the service as possible before the customer arrives may help with efficiency, but it does not necessarily promote consistency and reliability.

What Should Marketers Do to Promote the Consistency and Reliability