While grocery shopping at Coles, Jenna sees a box that is plain in colour and labelled 'cotton swabs'.This is an example of:
A)streamline packaging.
B)generic branding.
C)individual branding.
D)category-consistent packaging.

Question

Quizplus · Accepted Answer

The plain box with the label 'cotton swabs' is an example of generic branding, which uses simple packaging and labelling with minimal graphic design and branding elements. This type of branding is often used for basic products where the brand name is not a major selling point.

While Grocery Shopping at Coles, Jenna Sees a Box That